Our Natural Kraft Food Trays have become one of the most popular products at our webstore (http://biomasspackagingstore.com/). It took us awhile to figure out what attracted our customers to them, but here is what we think makes this simple product so desirable.
Many businesses, and especially foodservice operations, are looking for ways to reduce their impact on the environment. Waste is clearly an urgent priority, and ensuring waste is diverted from landfills and to the appropriate recycling waste stream is a good place to focus.
Have you seen those rather nifty plastic cups with special inserts that sit in the cold case at Starbucks? They are a great way for the coffee retailer to package and present healthy, grab-and-go snacks and light meals. Plus, the novelty factor of the build-a-meal experience probably means they're a nice little money-maker.
Sustainable and sustainability have become very popular terms in recent months. These words mean different things to different people, which means marketers must use them carefully. But, for foodservice businesses with customer-facing operations, there's an opportunity to weave them into their core value proposition. Here's an example of how a restaurant is accomplishing that.
We were delighted to be invited for an interview with Derek Lartaud, who writes for Richmond Confidential, a local online news site. Derek dropped by the office and even took some rather good photos. Since Derek did such a thorough job of telling our story, we thought you might enjoy it. The nice folks at Richmond Confidential gave us permission to reprint it here, and the original article is online here.