Our Natural Kraft Food Trays have become one of the most popular products at our webstore (http://biomasspackagingstore.com/). It took us awhile to figure out what attracted our customers to them, but here is what we think makes this simple product so desirable.
Sustainable and sustainability have become very popular terms in recent months. These words mean different things to different people, which means marketers must use them carefully. But, for foodservice businesses with customer-facing operations, there's an opportunity to weave them into their core value proposition. Here's an example of how a restaurant is accomplishing that.